social networking tips

Using Twitter to Grow Your Business

Twitter is a social networking tool built on a micro-blogging platform. There are millions of Twitter fanatics across the globe and the numbers are rapidly growing. Small business owners are gravitating toward social networking sites like Twitter because it allows them to market to millions of people and the only investment required is their time. The steps below will help you get started.

A Banging Profile

Your profile plays a very important role in your Twitter marketing efforts. Make it interesting and thorough. You want potential followers to know exactly what you do when they click on your profile. Twitter has a feature that allows you customize your background to match your company’s personal branding. Free Twitter Designer and Twit Backs are great tools for the not so tech savvy. There are also companies like 99 Designs and Twitr Backgrounds that will customize your page for under $200. Your profile should make a statement.

Spread the Word

Twitter has a great feature that allows you to import contacts from your address book. This is a fabulous way to start building your followers. Everyone needs to know about your presence on Twitter. Links to your profile should be included in your email signature, on your website, on business cards and on any other material associated with your business. Another great way to grow your Twitter network is to find members in Twitter directories like Just Tweet It and Twello.

Understanding Twitter

The important thing to remember is that Twitter is a social tool and not your own personal advertising billboard. It’s about relationship building and sharing valuable content. Be active in the Twitter community but remember not to flood your followers with posts because no one likes spam. Everything should be done in moderation. As a business owner, you should post tips and other content that your target market will find useful. Promoting your business should be done discreetly.  Instead of posting for people to call you about your services, send them to a great video or article you created.

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Apex Bizness Solutions is an Atlanta, Georgia based virtual assistant firm that provides a host of services for small businesses and solopreneurs. For more information on our company or to subscribe to our newsletter for more great small business resources click here:

Social Networking Etiquette: Knowing What Not To Do

Social networking sites can be great communication tools. They are excellent for keeping in touch with family/friends, meeting new people and even networking.

And while sites like Twitter, FaceBook, Linkedin and MySpace are popular for relationship building, one bad comment or post could seriously jeopardize your business and credibility.

One of the biggest mistakes business owners make is posting without thinking. This is just one of the don’ts I’ve seen online.

Here is a list of other social networking dos and don’ts.

  1. One big mistake that small business owners make is setting up an account and doing a disappearing act. I have to admit that I have been guilty of this one. If you’re going to set up an account you should be in a position to nurture it. You should upload new content frequently and make sure that your profile is always up to date. If you don’t have time to commit 100% to multiple channels of social media, try to pick one and focus on it.
  2. Don’t leave your friends and followers hanging. If someone comments on a post or link make sure that you engage them.
  3. Social Networking is called networking for a reason. You need to be genuine and soft in your approach to your followers. Avoid shoving your sales pitch down everyone’s funnel. You should focus on relationship building and try to actually get to know your followers. People find it really annoying having sales letter in their inbox from you every day or to see that you’ve posted your pitch on their wall or main page.
  4. It’s okay to be personable but not personal. By this I mean, if you’re upset with a friend or family member, your prospects or business connects don’t need to read about it on FaceBook or Twitter.
  5. Resist the urge to blast our your political views. It is okay however, to engage followers and friends in a political discussion that may be relevant to your industry.
  6. Perform a spell check and re-read your messages before pressing submit. You are trying to appear as an expert in your industry, right?