small business growth

Outsourcing Makes Business Startup a Piece of Cake

Making the best out of a not so pleasant situation has always been my specialty. Now that the economy has taken a shift, I see more people taken on a similar approach. The limited supply of jobs is forcing people to think outside the box and take more risks. The decline of employment has created a rise in new small business startups. Entrepreneurs are finding creative ways to start and run their companies. One of the most popular methods seems to be outsourcing and the use of freelance workers. Outsourcing is a great way to save money and utilize the expertise of an experienced professional.

Outsourcing is simply contracting work out or obtaining products from an outside supplier. Entrepreneurs are cutting their startup costs in half by outsourcing. It eliminates having to hire employees, learn new skill sets and stock products. Often times new business owners are unaware of the expenses that come along with having employees. Those expenses include but are not limited to employee taxes, holiday pay, 401k plans, insurance, sick pay and office equipment. When services are outsourced, the business owner no longer has to deal with these costs. The outsourcing company or freelancer provides their own equipment and are responsible for their own expenses.

Services that are outsourced can include website design, online marketing, administrative support, sales, bookkeeping and customer care support. The new business owner can literally start their company by relying on the expertise of their contractor. Imagine how much money and time can be saved if you outsource to a company that specializes in new business startup. No more research or spending money on things you are not certain about. It will also allow you to launch your grand opening sooner than if you did everything on your own.

Outsourcing is also great for established businesses. Many solo entrepreneurs, or one person ran companies, outsource their backend work. They bring in support for administrative and customer support tasks. This support makes it easier for the business owner to work on creating new products or services and bringing in new business.

Think about how much time is wasted every day by entrepreneurs trying to be a do-it-yourselfer. Hours on end can be consumed performing tasks like data entry, mailing letters, doing online research, managing social media profiles, etc. Outsourcing today is a no brainer for the small business owner trying to compete on a larger scale.


Apex Virtual Solutions ( is global, online business support firm based in Atlanta, Georgia. We help client find alternative marketing and administrative solutions. Our company serves a wide range of individuals, entrepreneurs, corporations, partnerships, non-profit organizations and more. We are experts in the day-to-day operations necessary to take a business to the next level.


Business Networking is the process of establishing a relationship with other business professionals and potential clients/customers that benefits all participating parties.

  1. Remember that networking is about being genuine and authentic. The ultimate goal is to build solid relationships through trust.
  2. Ask yourself what your goals are in participating in networking groups or meetings. You should join groups that will help you find what you’re looking for. There are several types of meetings.  Be careful when making your selections because some are learning based or volunteer driven as opposed to being focused directly on making business connections.
  3. Have business cards and/or marketing material on hand. If you’re at a networking meeting, the ultimate goal is to connect with people.  Most people aren’t going to remember your name or your company website. Always be in a position to hand out business cards or marketing material. Your material should stand out in a way that encourages the recipient to want to go on your website or call you to learn more.
  4. Be on TIME. Perception is everything. If you want people to use your services or give you referrals it key to make a good first impression. Being tardy can give others the impression that you are not prepared or that you’re an amateur in the industry.
  5. Ask open-ended questions during your networking conversations. This means questions that ask who, what, where, when, and how as opposed to those that can be answered with a simple yes or no. This form of questioning opens up the discussion for real communication and it shows that you are interested in what the other party has to say.
  6. Become a good resource. When others feel that you are knowledgeable in your industry or field, they will come to you for advice and/or a request for services. Don’t you feel more comfortable doing business with someone you feel is an expert in their field?
  7. Know Your Business. In order to get referrals, you must first have a clear understanding of what you do that you can easily explain to others. You should be able to explain what makes your company different and how it benefits others.  Know why they should choose you over the competitor.
  8. Be able to articulate what you are looking for and how others may help you. If you want help or to build connections, you have to be able to explain what you’re looking for.
  9. React quickly and professionally to referrals. When people give you referrals, your actions are a reflection on them.
  10. Don’t be afraid to contact those you meet who may benefit from what you do and vice versa. Express that you enjoyed meeting them, and ask if you could get together and share ideas.