increasing profits

Social Networking Anyone?

What is social networking?  Many people are not clear about what social networking entails.  This may be due to the fact that they may have heard the term used differently years ago.  Well social networking is simply the grouping of individuals into a particular group.  In years past, this definition may have pertained to a group of people meeting face to face.  Today social networking takes on a whole new meaning, thanks to the internet.  The internet has made social networking extremely popular.   Social networks are now the 4th most popular online activity; just ahead of email.   It has brought singles together, reunited friends and changed the way people do business.

Sites such as LinkedIn, Facebook, and Twitter (just to name a few) are hot topics for professionals.  They are finding out that social networking is beneficial in every industry.  Studies have shown that online networking can be extremely helpful with marketing products, finding manufacturers, and even hiring employees.

Sites such as LinkedIn are tailored towards business professionals.  LinkedIn was founded in 2002 and launched in 2003.  The site now has over 50 million registered users spanning over 200 countries and territories worldwide.

Facebook currently has 150 million active users and about half of them use the site on a daily basis.  Facebook is used in more than 35 different languages and 170 countries and territories.  Facebook is proving that it is not just for young people.  The number of Americans users over the age of 35 has doubled in recent months.  Women seem to be leading the way.  Women 55 and older are the fastest growing in that group.  Currently there are more members between the ages of 45 and 65 than there are 13 to 17 year olds.

Twitter is slowly becoming one of the most popular networking sites, reaching 4.1 million monthly users.  Twitter seems to attract more educated users and more female users as well.  Studies have also shown that Twitter users are more technologically advanced than those on any other site.

Social networking is vital for business professionals.  Networking sites give business professionals access to clients/customers all over the world.  There are many networking sites to choose from.  The great thing about social networking is that individuals can belong to as many sites as they choose. Where am I going with this? Every business, large or small, is able market globally for FREE.  There are no limitations when it comes to social networking.

written by: Gminski Stubbs

Benefits of Email Marketing

Regardless of what kind of business you’re in, success and profitability begin with driving interest in your products and services. Companies and individuals with products and services to sell are turning to email marketing specialists to help them optimize their efforts. E-mail marketing is one of the most powerful marketing tools available today. It’s easy, affordable, and very affective. Email marketing allows you to be proactive. No longer will you have to wait on customer’s to return to your site, visit your store or office, or call you on the phone. You are now taking charge of the sale. Below are five benefits from email marketing.

1. Name Recognition – Using email marketing is a great way to generate name recognition and stay in front of your customers regularly. You can send newsletters, special offers, coupons, announcements, or anything else that might be of value to your customers.

2. High Return on Investment– You would send your email promotions out to people who are interested or more inclined to purchase your products or services. This is a targeted group, not everyone so the return is going to be much higher.

3. Keep in Touch with Old Customers– Your products and services may not be needed on a constant basis. Use email marketing to remind your customers of your service and offerings so that when they do need you, they remember to come back to you. It’s also a great way to make them aware of any specials or discounts you’re offering.

4. Boost Your Bottom Line – Studies show that the average consumer needs to hear or see your message about seven times before he or she will buy from you. Repetition, Repetition, Repetition! With email marketing, you can create marketing campaigns consisting of a series of emails to reinforce your message and build your brand so that when they are ready to buy, they think of your company first.

5. Reach Your Audience Quickly– Emails can reach your audience in seconds! Use emails to bring in new sales or to boost down sales. You have your customer’s attention at your immediate reach.