effective marketing

Social Networking Anyone?

What is social networking?  Many people are not clear about what social networking entails.  This may be due to the fact that they may have heard the term used differently years ago.  Well social networking is simply the grouping of individuals into a particular group.  In years past, this definition may have pertained to a group of people meeting face to face.  Today social networking takes on a whole new meaning, thanks to the internet.  The internet has made social networking extremely popular.   Social networks are now the 4th most popular online activity; just ahead of email.   It has brought singles together, reunited friends and changed the way people do business.

Sites such as LinkedIn, Facebook, and Twitter (just to name a few) are hot topics for professionals.  They are finding out that social networking is beneficial in every industry.  Studies have shown that online networking can be extremely helpful with marketing products, finding manufacturers, and even hiring employees.

Sites such as LinkedIn are tailored towards business professionals.  LinkedIn was founded in 2002 and launched in 2003.  The site now has over 50 million registered users spanning over 200 countries and territories worldwide.

Facebook currently has 150 million active users and about half of them use the site on a daily basis.  Facebook is used in more than 35 different languages and 170 countries and territories.  Facebook is proving that it is not just for young people.  The number of Americans users over the age of 35 has doubled in recent months.  Women seem to be leading the way.  Women 55 and older are the fastest growing in that group.  Currently there are more members between the ages of 45 and 65 than there are 13 to 17 year olds.

Twitter is slowly becoming one of the most popular networking sites, reaching 4.1 million monthly users.  Twitter seems to attract more educated users and more female users as well.  Studies have also shown that Twitter users are more technologically advanced than those on any other site.

Social networking is vital for business professionals.  Networking sites give business professionals access to clients/customers all over the world.  There are many networking sites to choose from.  The great thing about social networking is that individuals can belong to as many sites as they choose. Where am I going with this? Every business, large or small, is able market globally for FREE.  There are no limitations when it comes to social networking.

written by: Gminski Stubbs

Low Cost Yet Effective Marketing for Your Small Business

  1. Take the necessary steps to make each customer feel special. Everyone likes to be recognized and made feel important.
  2. Create business cards that prospects keep. Most business cards are tossed within minutes of receipt. Instead of having an ordinary card, go that extra mile to make yours stand out. There are several companies that offer free designs with a purchase.
  3. Attend networking events in your area. You’ll be surprised at the number of meetings and social events you can attend for free. The object is to focus on building relationships and not force your product on everyone that comes within talking distance. It’s a known fact that people do business with people they like.
  4. Online Article Submissions. Write a creative article about a service or product you specialize in. There are several sites that will you let you submit your article for free. This will get your name out there in front of potential clients and market yourself as an expert in your industry.
  5. Direct Mail. Gather the names and addresses of people or businesses you would like to reach out to. You should be able to make a decent list using the phone book or 411.com.
  6. Become a blogger. Small business owners can reach a new audience by writing in a conversational way and showing the personal side of their business.
  7. Social Networking. There are several sites that will allow you exposure to millions of people. Try sites like Facebook, Twitter, Linkedin, etc.
  8. Create an effective creative website. Not every company is in a position to pay for a state of the art website. There are several website hosting companies that have easy to use templates which will allow you to build your own site. Make it simple to read and navigate through. Fancy website don’t sell products, the relevance of the content does.
  9. Encourage referrals. The best marketing tool is word of mouth. Who better to speak about your company than a satisfied customer? Offer incentives to your customers for referrals.
  10. Cross-Promoting. Join forces with other companies that have products or services that compliments what your business offers. Let’s say for example you have a printing company. Partner up with a company that does graphic design. Create discount coupons that your partnering company can give out to their clients for your services and you can do the same for their business.

Need help marketing your business, but can’t find the time? Or maybe marketing isn’t your area of expertise. Contact Apex Bizness Solutions today for your free consultation.

Apex Bizness Solutions

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