- Take the necessary steps to make each customer feel special. Everyone likes to be recognized and made feel important.
- Create business cards that prospects keep. Most business cards are tossed within minutes of receipt. Instead of having an ordinary card, go that extra mile to make yours stand out. There are several companies that offer free designs with a purchase.
- Attend networking events in your area. You’ll be surprised at the number of meetings and social events you can attend for free. The object is to focus on building relationships and not force your product on everyone that comes within talking distance. It’s a known fact that people do business with people they like.
- Online Article Submissions. Write a creative article about a service or product you specialize in. There are several sites that will you let you submit your article for free. This will get your name out there in front of potential clients and market yourself as an expert in your industry.
- Direct Mail. Gather the names and addresses of people or businesses you would like to reach out to. You should be able to make a decent list using the phone book or 411.com.
- Become a blogger. Small business owners can reach a new audience by writing in a conversational way and showing the personal side of their business.
- Social Networking. There are several sites that will allow you exposure to millions of people. Try sites like Facebook, Twitter, Linkedin, etc.
- Create an effective creative website. Not every company is in a position to pay for a state of the art website. There are several website hosting companies that have easy to use templates which will allow you to build your own site. Make it simple to read and navigate through. Fancy website don’t sell products, the relevance of the content does.
- Encourage referrals. The best marketing tool is word of mouth. Who better to speak about your company than a satisfied customer? Offer incentives to your customers for referrals.
- Cross-Promoting. Join forces with other companies that have products or services that compliments what your business offers. Let’s say for example you have a printing company. Partner up with a company that does graphic design. Create discount coupons that your partnering company can give out to their clients for your services and you can do the same for their business.
Need help marketing your business, but can’t find the time? Or maybe marketing isn’t your area of expertise. Contact Apex Bizness Solutions today for your free consultation.
Apex Bizness Solutions
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Business cards also known as a “mini fliers” are a mainstay of company advertising practices. Not only do they give an impression and information about what your company is about, they are very portable and inexpensive to use. Design your company’s business cards to have an attractive graphic or logo and all important information about the company purpose, contact information, and name. Many businesses also put valuable information on the back of their cards, like calendars or measuring tables etc. Something that will make the customer want to hold on to your card. You can have these professionally printed very inexpensively.
How to Advertise with Business Cards:
- Attach a business card to every correspondence you send out for your company via mail. Stapling it to the top of the paper usually works.
- Leave business cards behind (possibly on the counter, don’t litter) when you use public restrooms.
- Leave business cards on the table with your tip money when dining at restaurants. You can also wrap them around your tips that you’d give to hotel maids, valet attendants, the door man, etc.
- Ask local businesses that have waiting areas or lobbies if it’s okay for you to leave some of your business cards NEATLY placed on their tables.
- Include a business card with every bill you send out.
- Pin them on local bulletins. You should be able to find them at places like schools, office buildings, laundry mats, libraries, etc. Many people check these boards on a regular basis.
- Make sure that your family and friends have them to pass along to people they meet.
- Include them in all of your greeting cards that you mail or hand out.
- Always hand a second business card to a customer and set up some type of referral program.
- For those of you that check out library books, insert one or two cards when you return the book.
- Make goodie bags that have your card included and give them out at Halloween, birthday parties and other events/holidays.
- Ask affiliated businesses to allow you to display your cards at their locations. (Perhaps offering them a small referral fee from the clients you get as a result will make it easier to win them over).
Never under estimate the power of a business card. There is no other marketing tool more powerful than a business card. A company that comes highly recommended is www.printinabox.com and www.uprinting.com. You can’t really go wrong with either company. I’m sure you may be able to find companies out there a few bucks cheaper. But cheaper isn’t always better, if your budget is low you surely don’t want your cards to display that, customers will pick up on it. Go ahead spend a few extra bucks, the quality will be well worth it.