Training & Tutorials

10 Reasons to Choose WordPress

WordPress has become of the most popular tools in the world for website building. It is one of the most talked about topics among business owners. WordPress is a open source software program that is absolutely free to use. It also has a great content management system. This software is used for personal use and for business.

The free hosted version also known as the .com version, is mostly used for blogging purposes and has limited features. The .org version requires users to upload the software to their own hosting provider. This particular version is mostly used to create websites. What was once making waves in the blogging world, is now a tool of preference for many website builders. So I thought I’d share my top 5 reasons for me giving this platform 2 thumbs up.

  1. Ease of Use – WordPress can be easily installed on almost any web server. Small business owners are turning to WordPress because it is extremely user-friendly. Site owners can easily add pages, insert blog posts and other small changes with only the click of a button. WordPress has a dashboard, making it easy to navigate through and manage your website.
  2. Themes – Designers love the fact that WordPress has so  many themes that can easily be customized to fit the needs of their clients. There are hundreds of free themes available online. For business owners looking for a more exclusive theme, a web designer can be retained to design a theme based on the client’s requirements. These customized themes also make having a professional looking website more cost-effective for entrepreneurs. Having your designer customize your WordPress theme can knock hundreds and sometimes even thousands of dollars off their invoice.
  3. Plugins – This is one of the greatest inventions since sliced bread. There are hundreds of plugins available for WordPress users. Plugins are tools that extend the functionality of your site. They allow you to do anything from adding contact forms to installing flash photo galleries.
  4. SEO – Three words, Search Engine Optimization. This platform makes even the novice seem like an SEO expert. It takes very little effort to get indexed by search engines. WordPress helps you get better ranking by offering features like tagging your posts, adding categories, SEO plugins and sending pings.
  5. Minimum to No Coding or Programming Skills – WordPress requires very little to no HTML or PHP knowledge.

WordPress is definitely taking over the nation, it’s a force to be reckoned with in the design world. I fought hard to stay loyal to my site, but in the end I was won over. Now that you have heard my reasons for choosing this platform, I’d love to hear why you chose WordPress.

How to Respond to RFPs

Let me start by explaining what a RFP is for my newbies. A RFP is a request for proposal. As a Virtual Assistant, in my opinion, this is the second most stressful task you’ll have, number one probably being marketing and prospecting. The Virtual Assistant Industry is growing at an alarming rate and for you, it means more competition. Every proposal you send should have a WOW factor. You must grab the attention of your prospect quickly. Here are some points that will get you started.

The most important factor to consider would be your qualifications. The worst thing you could do for your Virtual Assistant business is to over promise and under deliver. Here are some questions to ask before you put any work into that proposal.

  • Do you have the required skill set and experience to perform the needed tasks?
  • Do you have the resources and tools available to work for the prospective client?
  • Are you familiar with the prospect’s industry?
  • Can you meet the time restraints, if there are any?
  • Is the task or project one that you would enjoy working on?

After you’ve done the self-assessment above and you feel that you can answer a strong yes to all of the questions, it’s time to start writing that proposal.

Here are eight points to consider when preparing your proposal:

  1. Carefully read the RFP and be sure to follow their submission guidelines. Prospects will quickly dismiss you if you can’t follow simple instructions.
  2. If the prospect has included a website or company name, do a little research to see what their business is all about. This will also make it easier to include some key points of interest in your proposal.
  3. One of the first things a prospective client wants to know is that you can do the work. Confirm early in the proposal that you are capable and qualified. If possible give examples.
  4. Check for errors.
  5. Don’t complicate things or try to use any long or fancy words. Keep your proposal short and sweet.
  6. Be sure to include your rates. Prospects don’t want to have to contact you or look online to see what you’re charging. It’s your job to show the value in your services and justify your pricing structure. Remember don’t try to win them on price alone, you want them to choose you for value and quality.
  7. Submit your proposal in a timely manner.
  8. After you’ve submitted your proposal, make sure that you follow up with the prospect. Follow up is important to first and foremost, ensure that they received the proposal and to secondly, show the prospect that you are eager and ready to work with them.

If you’d like to use this article you have our blessings as long as you add the following credits.

Apex Bizness Solutions is an Atlanta, Georgia based virtual assistant firm that provides a host of services for small businesses and solopreneurs. For more information on our company or to subscribe to our newsletter for more great small business resources click here: