Social Media

Using Twitter to Grow Your Business

Twitter is a social networking tool built on a micro-blogging platform. There are millions of Twitter fanatics across the globe and the numbers are rapidly growing. Small business owners are gravitating toward social networking sites like Twitter because it allows them to market to millions of people and the only investment required is their time. The steps below will help you get started.

A Banging Profile

Your profile plays a very important role in your Twitter marketing efforts. Make it interesting and thorough. You want potential followers to know exactly what you do when they click on your profile. Twitter has a feature that allows you customize your background to match your company’s personal branding. Free Twitter Designer and Twit Backs are great tools for the not so tech savvy. There are also companies like 99 Designs and Twitr Backgrounds that will customize your page for under $200. Your profile should make a statement.

Spread the Word

Twitter has a great feature that allows you to import contacts from your address book. This is a fabulous way to start building your followers. Everyone needs to know about your presence on Twitter. Links to your profile should be included in your email signature, on your website, on business cards and on any other material associated with your business. Another great way to grow your Twitter network is to find members in Twitter directories like Just Tweet It and Twello.

Understanding Twitter

The important thing to remember is that Twitter is a social tool and not your own personal advertising billboard. It’s about relationship building and sharing valuable content. Be active in the Twitter community but remember not to flood your followers with posts because no one likes spam. Everything should be done in moderation. As a business owner, you should post tips and other content that your target market will find useful. Promoting your business should be done discreetly.  Instead of posting for people to call you about your services, send them to a great video or article you created.

If you’d like to use this article you have our blessings as long as you add the following credits.

Apex Bizness Solutions is an Atlanta, Georgia based virtual assistant firm that provides a host of services for small businesses and solopreneurs. For more information on our company or to subscribe to our newsletter for more great small business resources click here: http://www.apexassisting.com.

The Power of Social Media

Over 75% of consumers use social media whether for business or personal use. These numbers alone are enough to justify you having a social presence.

It doesn’t have to be anything fancy or complicated, start slow and work your way up. Here are 4 simple ways to get you started.

  1. Create a FaceBook Profile. Facebook launched in 2004 and is one of the most popular sites in the world. To get started, all it takes is creating a profile. Once your profile is created, you can post updates and receive feedback from your customers or clients. The more relevant information you post, the more people will follow you and this will result in an increase in revenue.
  2. Start a blog.  A blog is a great way to show yourself as an expert in your industry. Credibility equals more business. A blog can easily be created using user-friendly programs like WordPress and Blogspot. The goal is to create high quality, informative content that will help your readers. This information can be product tutorials, product reviews, industry specific tips and other relevant news.
  3. Become a Tweeter. Twitter is another great tool for small business owners. It works very similar to FaceBook.
  4. Videos. Online videos are a great way to get the word out about your company. You can provide information similar to what’s on your blog but instead of writing, create a video. This is the closest thing to a t.v. commercial minus the cost of course. Videos also get top priority on search engines. Your videos can be streamed using sites like YouTube, Vimeo, etc.

Remember to start slow and do your research. If you’re going to jump into the world of social media be prepared and professional because once it’s out there, there’s no taking it back. If you implement these social media elements into your current marketing strategy, you will be amazed at the results.

If you’d like to use this article you have our blessings as long as you add the following credits.

Apex Bizness Solutions is an Atlanta, Georgia based virtual assistant firm that provides a host of services for small businesses and solopreneurs. For more information on our company or to subscribe to our newsletter for more great small business resources click here: http://www.apexassisting.com.