SEO

Effective SEO Comes Cheap

Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere on the Internet. But only a few really show you how to work out an affordable search engine optimization endeavor. This article was written for that sole purpose. The 4 points listed below will assist you in increasing your ranking and website traffic.

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline intact. Just remember not to stuff your articles with so many keywords that it doesn’t make sense. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

3. Catchy Domain Name

The best way to make your target visitors remember your website is with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

I hope that you have found this information useful. If you find that you don’t have the time to properly implement SEO into your marketing campaign or you’re not comfortable with this project, contact oursupport team.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include the following credits with it: Apex Bizness Solutions is an Atlanta based Virtual Assistant Company with a trained team of professionals that can assist you with your small business online marketing. For more information, check out out here http://www.apexassisting.com

7 SEO Tips for Your Marketing Campaign

Search Engine Optimization is probably one of the most misunderstood aspects of small business marketing plans.  There are so many non-truths out there. Everyone seems to have a different idea of what works and doesn’t. Even seasoned business owners sometimes get confused as SEO trends are constantly changing. While there are many different expert opinions, these 7  tips for SEO are tips that the majority seems to agree on.

  1. Perform a keyword search. This is the first step you should take in your SEO campaign. Thoroughly researching your keywords can sometimes make or break your online marketing strategy.
  2. Avoid using the same meta tags for every page. Each page should be unique and focus on a different keyword. Example if your first page is focused on Small Business Marketing, page two should be on something like Canadian SEO Services.
  3. Be Honest. Don’t try to trick search engines by overusing keywords or hiding text. This is unethical and could get your site banned.
  4. Update your site regularly. Make sure your website is always up to date with the most current information. By this I mean is your event or sale has expired, remove or archive it. It shouldn’t still be showing up in the upcoming events section of your website.
  5. Avoid competing for single keywords. If you are a small business owner with limited funds, forget about trying to compete for single keywords. Instead try keyword phrases. For example, instead of using “marketing” try local Atlanta marketing company”.
  6. Great Content. Make sure your content is accurate, engaging and original. Your keywords should be strategically inserted in the content of your site. Remember to avoid sprinkling them all over the page; it has to make sense when it’s being read.
  7. Proofread. Make sure that you have checked your site for typos and content mistakes. If you can, have someone else read through your website. It’s sometimes hard to catch your own mistakes. Here’s a trick that I use. Once my site is live, I take each page and put it into a Word Document and it makes it easier to find errors. Be careful with this one though because it won’t always find words that are misused like their instead of there.

I hope that you have found this information useful. If you find that you don’t have the time to properly implement SEO into your marketing campaign or you’re not comfortable with this project, contact our support team. Apex Bizness Solutions is an Atlanta based Virtual Assistant Company with a trained team of professionals that can assist you with your small business online marketing.