Mindset & Motivation

8 Tips to Revamp Your Small Business

Like most of us, I’m sure you’re tired of hearing and/or dealing with this new economy. It’s no secret that overall, things have taken a downshift. You have two options at this point, you can keep whining and do nothing or you can start thinking creatively. It’s not just affecting small businesses, many big corporations are having to regroup and revamp their marketing strategies. Here are 8 tips that you can use to help you revamp your small business.

1. It may be time to rethink your customer base. Ask yourself: How can I revamp my brand to appeal to customers outside my niche demographic to make up for less business by existing customers? Sometimes it can be a matter of just rephrasing your marketing to appeal to a wider customer base, versus introducing new gadgets or product lines (which can be expensive and risky).

2. Automate, Automate, Automate. Technology is a wonderful thing, embrace it. Find ways to automate as many tasks as you can. You’d be surprised at how many computer and internet solutions are out there that can be great time savers. The time you save can be now directed towards other marketing projects that will build revenue.

3. Forget about the economy. Don’t get bogged down with all of the negativity floating around the economy. Success is a state of mind. Pay attention to how it changes your prospect’s buying behavior, but don’t let the gloom and doom get you all twisted up. If you sell products or services that are truly helpful or useful there will always be people willing and ready to buy.

4. Build Value. The days of the pushy salesperson are going…going…gone. People now don’t have as much extra cash as they used to. So they expect good value for their time and money. Focus less on selling your products and services and more on how you can help someone solve a problem and you’ll definitely see the results.

5. ABL (Always be learning). Technology has a serious case of A-D-D. It’s constantly moving and changing. The new, best, hot thing today is forgotten tomorrow. In order to grow your business, you have to stay on top of what’s new and working now. Go to your favorite search engine and look for some teleseminars, webinars and workshops. Maybe even try reading a book. There are tons of information available out there and you’d be surprised at how much of it is actually FREE.

6. Develop a Plan. So many business owners have spent most of their time as an entrepreneur winging it. Set goals and be sure to put them in writing.

7. Host an Event. If you don’t want to go out to market your business, bring the customers/clients to you. Hosting an event doesn’t have to cost a fortune, the biggest invest will be your time. Free or low cost events are a great way to get your ideal prospects in front of you. Another idea would be to team of with another business owner that has the same target market as you (but offers a different product or service of course). Teaming up makes it less of a strain on finances and time because you can split the cost and the planning.

8. Do Some Speaking. Speaking is another great way to get your name out there. You will have to do some free gigs but not to worry because it’s helping you build your brand so in the long run, it will definitely pay off.

According to the U.S. Small Business Administration Office of Advocacy; in 2008, there were 627,200 new businesses that opened. In the same year 595,600 of those businesses closed and 43,546 filed for bankruptcy. To be successful you have to be creative and not afraid to revamp your systems or processes at a moment’s notice. Use the tips in this article as a starting point for building something bigger and better than you could’ve imagined. Don’t be afraid to put yourself out there. As the saying goes, nothing ventured, nothing gained.


WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include the following credits with it: Apex Bizness Solutions is an Atlanta based Virtual Assistant Company with a trained team of professionals that can assist you with your small business online marketing. For more information, check out out here http://www.apexassisting.com


Overcoming the Fear of Cold Calling

During all my years in working with businesses and professional individuals, one of the things that seem to be a common thread between all industries is the fear of selling. That dreadful fear of rejection is one of the biggest reasons cold calling seems to be a sore spot. We all want our businesses or careers to be successful but sometimes fear can hinder that success. So many people are now solely focusing on the internet to do the advertising and marketing for them that cold calling is now becoming a dying art. There is no connection greater than that of a live human being. No online ad or email campaign can build a more personable relationship. Step out of your comfort zone and call a prospect today. Here are 9 tips that will help you get started.

Tip 1: Write it down

Write down a sales call script for various outcomes so that you can be prepared. Don’t get stuck trying to come up with a response.

Tip 2: Stay Focused

Don’t get too side tracked. It’s okay to engage the customer, but you don’t want to spend too much time deviating from your script. It may be necessary to keep a jot list of points that you need to cover in your call.

Tip 3: Practice, Practice, Practice

Role playing is great. The more comfortable you feel with your script, the more natural you’ll come off to the prospect. You definitely don’t want to sound like you’re reading.  The key is to sound calm and relaxed. It should be a conversation and not a sales pitch.

Tip 4: Ask Questions

This is a very important step when on a sales call. You have to ask open ended questions to get the prospect talking. Once they begin talking, you should LISTEN. People love talking about themselves and you want the call to be all about the prospect. Your sole purpose in making the call is to offer them a solution.

Tip 5: Don’t take it personal

If someone says no or hangs up, don’t take it personal. It’s okay; remember they don’t really know you so it’s not you that they’re rejecting. They could be having a bad day or maybe they’re just not phone people.

Tip 6: Keep a Journal

Jot down some notes and record the outcomes of your calls, this way you can see what works and what doesn’t.

Tip 7: Think positive

Go into the call thinking positive. If you go in feeling defeated, you probably are.

Tip 8: Always be prepared

The hardest thing to do is sell a product or service that you don’t understand the value of. Be prepared before making your call to explain the features and benefits of what you’re offering. Know what makes you different from the competition. Your prospect only wants to know how it can help them and if you can’t answer that question, you’ve instantly loss the business and all credibility.

Tip 9: Don’t be afraid to make an investment

If you’re frustrated and have tried all the online tips available for cold calling, it may be time to try something different. Consider hiring a coach or consultant that has experience and expertise in this skill. Another option would be to hire someone to do it for you. Maybe it’s just not your thing, consider outsourcing it.

If you’ve done everything listed in our tips above and still need help or that extra push; contact an Apex representative today at 866-926-7362 or visit us online at http://www.apexassisting.com . We’d love to help; our free consultations will provide you with tons of free information and solutions for taking your company to the next level.